Morning Workshop: Healthcare, Benefits & Wellness Marketing in the Age of Facebook and Google – People-Based Marketing That’s Not Creepy
In a world where we receive 100 advertising messages a day, how will your healthcare, wellness, and benefits message stand out? Your digital marketing efforts can be the difference in your company's success in today's age of Facebook and Google. Though trends differ by location around the world, there's no question that social marketing and search advertising are transforming the way we, as companies, and we, as consumers, interact.
Join Medical Tourism Association & Global Healthcare Resources Director of Marketing, Brandon Fertig, for an eye-opening look at just how easy and practical digital marketing can be for your medical tourism business. Learn 7 Marketing Concepts that you can test and deploy within your digital marketing efforts, and even apply to your existing traditional marketing, social media, and even your core brand message.
Despite differences region to region which include demographics like age, and behavior like the choice of search engine or social media network, digital marketing generally involves the same secret principles that you'll learn here – secrets that you won't find often revealed elsewhere.