Every international patient business issitting on a 10X opportunity they can't see — because the industry has neverbeen willing to talk about how distribution actually works.

In this session, Jonathan Edelheit pullsback the curtain on three growth levers that insurance, real estate, SaaS, andtravel figured out decades ago — and that medical tourism is finally ready tooperationalize through Better by MTA:

Takeaways

1. Pay your partners 30–60 days faster — and watch loyalty, volume, and conversion compound. Whyfacilitators will happily trade 5% of their commission for speed, and whydoctors should be paid administrative fees, not commissions.

2. Turn one referral partner into onethousand — the multi-tier distribution model thatbuilt the insurance industry, dominated real estate, and is about to rewire howpatients flow across borders. You'll see the math, the analogies, and the exactBetter by MTA infrastructure that makes it possible.

3. Launch your own outbound BD engine — how the Better by MTA Outreach Desk gives any hospital, clinic,or facilitator a dedicated business development function without hiring one.

Every strategy is live, deployed, andturnkey through Better by MTA. You'll leave with a playbook you can implementMonday morning — and a clear picture of why none of it works without thetechnology underneath it.

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