Behind every cross-border program that collapses, you'll find the same story: someone assumed the legal, insurance, and operational infrastructure was someone else's problem — until it wasn't.
Patients stranded abroad. Employers facing litigation. Partnerships unraveling under the weight of a single undocumented liability gap. The architecture holding a cross-border care program together is largely invisible — until it fails. This session makes it visible. A leading healthcare attorney, global insurance executives, and international medical assistance providers share the same stage to dismantle exactly how these three functions interlock — and where the fracture points are that most programs never see coming. For hospital systems and international patient programs, this is the session that stress-tests your current structure against the legal, coverage, and operational realities of what cross-border care actually demands. For insurers and employers, it is a direct briefing on what defensible program design looks like — jurisdiction, liability allocation, physician licensing, coverage architecture, and the ground-level execution that turns a referral into a recoverable outcome. Most cross-border programs aren't one bad clinical outcome away from failure. They're one undiscovered compliance gap away. This session shows you where to look before someone else finds it for you.Clinical excellence alone is no longer enough to differentiate in a competitive global market. Leading institutions intentionally design experiences that create emotional connection, confidence, and long-term loyalty among patients and partners. This session explores how hospitals can transform international programs into cohesive brand experiences through structured experience engineering, referral partner design, and consistent delivery that strengthens reputation, enhances retention, and turns patients and partners into long-term ambassadors.

Glenn Evans
General Manager
AXA Partners

Seth Goodman
Chief Revenue Officer
Boost Payment Solutions

Ahmed Amer
Head of Business Development & Client Relations
GMMI

Andrew S. Ittleman, Esq.
Founding Partner
Fuerst Ittleman David & Joseph

Yafit Uzsinay
Senior Client Relations Manager
GMMI

Kelly Jenkins
Vice President, Operations
Global Healthcare Resources

Sergio Restrepo
Chief Experience Officer
Hospital Clínica Bíblica
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Ana Medina
Medical Tourism Leader
Sura
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Jonathan Edelheit, JD
CEO
Medical Tourism Association

Sergio Restrepo
Chief Experience Officer
Hospital Clínica Bíblica
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Ana Medina
Medical Tourism Leader
Sura
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Jonathan Edelheit, JD
CEO
Medical Tourism Association
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