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Cybercriminals are constantly scouting for vulnerabilities, and your company might be an easier target than you think. In this eye-opening session, we’ll step into the mindset of cyber attackers to understand their motives and tactics. We’ll analyze the digital footprint of medical tourism companies—revealing how they appear to cybercriminals and what makes them attractive targets. Additionally, we’ll discuss the latest legislative and regulatory shifts in cybersecurity for 2025 and what they mean for businesses. Finally, we’ll explore predictive insights into emerging cyber threats, helping you stay ahead in an increasingly complex digital landscape. If you want to understand how to see your company through the eyes of a hacker and fortify your defenses, this session is a must-attend!

Discover the secrets behind why some healthcare providers attract more international referrals than others in this captivating session. Uncover insider strategies from global decision-makers on building partnerships, steering patient flow, and becoming a top-tier choice in the competitive world of medical travel.

This session will explore the intersection of optimizing patient experience and developing innovative marketing strategies to promote your international patient programs. Participants will learn how to prioritize patient experience through personalized care plans, shared decision-making, and culturally competent services, while simultaneously understanding the role of effective marketing to leverage best-in-class patient experience to attract international patients and grow your programs. We will discuss the integration of digital marketing, targeted collaborations, and social media outreach with strategies designed to enhance patient satisfaction and build trust. Attendees will explore how marketing can also effectively communicate quality and safety measures, and how these efforts can complement person-centered care to create a optimal, seamless medical travel journey.

Self-funded employers and multinational companies face unique challenges in managing healthcare costs while providing high-quality care for their employees. Medical travel programs offer a powerful solution, enabling organizations to access world-class care at competitive costs while improving employee satisfaction and outcomes.

Unlock the secrets to skyrocketing success in medical tourism with game-changing marketing strategies! From influencer trust-building to data-driven tactics, discover how top organizations attract and retain international patients like never before.